INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.

with SERENE clarity

By Emily Hazel of The FEMPIRE Formula™

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BRAND FONTS

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

a b c d e f g h i j k l m n o p q r s t u v w x y z

BROWSER ICONS

NORMAL

DARK MODE

The online sanctuary of With Serene Clarity nurtures it’s viewer home to True North: it’s a gentle wander through the virtual woods that offers a breath of fresh air, of relief, of grounding.

Here - Serene encourages each visitor to walk the higher path, not the one that has been well worn by historical behaviours and emotions that our dear hiker has already evolved past.

With the archetypal expression of water and earth via imagery, texture and animation that will be used throughout the site, there is flow AND stability here, much like the sensation experienced after a session with Serene that unlocks stagnant energy while rooting down into clarity and unwavering self-mastery.

The site design is intentionally simple and optimised for intuitive use for even the most stuck and confused potential client to find relief and solace in securing their sessions.

There is also an allure of mystery, conveyed through the brand photos and inviting copy, as the simplicity of copy and design does not over explain, but stands with confidence and conviction in the high quality of service, value and transformation it provides.

VISUAL MOOD + IMAGERY INSPIRATION

COLOR PALETTE

Colour psychology & associations

The curated colour palette is intended to project maturity, reliability, and a timeless appeal. Each neutral shade conveys a sense of understated sophistication.

Soothing and relaxing, soft sage is calming and can represent wisdom, peace, and renewal. Dark olive green is a rich, earthy color that suggests stability and endurance, much like the gentle power of the medicine animal of this brand, the deer. There is also a fertility to the greens that communicate the fresh new life being seeded through working with Serene.

Dusty rose is a soft, romantic color that combines the passion of red with the purity of white, adding a feminine touch to the design, invoking a sense of warmth and comfort, much like the Leo-essence of this brand.

This deep red-brown is robust and rooted, reminiscent of earth and richness, the blood of woman, a return to cyclical wisdom. Complementing the bright pops of orange and red in the brand photos, this colour swallows and consumes the viewer into the womb of change: into the void, but with carefulness, tenderness and heart.

CREATING PEACE WITHIN THE CHAOS, AND TO INJECT HARMONY INTO THE COLLECTIVE

Nurture your soul’s essence, illuminate your soul’s higher path, and fulfil your soul’s destiny — with serene clarity.


Soul Reading® sessions and intuitive readings
to navigate lifes transitions with grace

BRAND ASTROLOGY

  • Sex. Death. Mystery. Transformation. Shadow-Work. Business. Finances. Merged resources. Taboo. Alchemy.

  • Performer. Role model. Divine child of Universe. Individual. Personal. Warm. Bright. Radiant. Expressive. Bold.

  • Wellness. Vibrancy. Vitality. Herbalist. Intellect. Earthy. Green witch. Health. Polished. Refined. Discerning.

MERCURY CODES

Your COMMUNICATION placement

  • Ruler of communication

  • Articulation

  • How you share yourself

  • Speaking

  • Copywriting

  • Mindset + perception

  • Learning style

The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.

Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you

Brand Tone & Voice

  • Grounded Mysticism – My voice blends spiritual depth with practical insight, ensuring the mystical is accessible and relatable.

  • Serene & Nurturing – The tone is calm, supportive, and deeply nurturing, creating a safe and peaceful space for exploration.

  • Empowering & Encouraging – My words inspire confidence and courage, offering encouragement and certainty in one’s purpose and path.

  • Playful & Wise – While grounded and thoughtful, the voice incorporates playfulness to add lightness and joy to deep spiritual concepts.

HOW TO USE THIS IN YOUR CONTENT:

  • Protective of your people

  • LOYALTY: do what you say you’ll do

  • Speaking courage into your audience

  • Warmth, smiling, soft power

  • SHOW YOUR FACE “put your face out there”

  • SPEAK YOUR VOICE: let them hear you ROAR!

VENUS AESTHETIC

Your MAGNETISM placement

  • Where you’re charmed or lucky

  • Most ease in manifesting

  • How you connect with others

  • Attraction + desire

  • Beauty + aesthetic

  • Ease in sales

  • Receptivity

Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.

Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.

Brand Goals

BRAND PURPOSE

To empower souls in their human experience by illuminating their higher path, offering spiritual guidance, and nurturing individuals to feel at home in their bodies, connected to their souls, and confident in building the life they desire.

VISION

A world where individuals embrace their soul’s purpose with clarity, peace, and courage, living harmoniously and empowered to make decisions that honor their true path.

MISSION

Through mystical insights, spiritual wisdom, and grounded support, I guide souls to reconnect with themselves, discover their purpose, and find peace within the dynamic journey of life. I provide clarity, recalibration, and empowerment for those seeking inner peace and the courage to follow their heart.

TARGET AUDIENCE

Individuals feeling overwhelmed, burnt out, or at a crossroads in life who are seeking deeper meaning, inner peace, and clarity about their soul’s purpose. They are spiritual seekers who appreciate both grounded guidance and mystical exploration, and they desire to live courageously and harmoniously.

WEBSITE MAIN GOAL

Book a session with Serene.

BRAND PROMISE

To provide nurturing, grounded guidance that empowers individuals feeling lost, overwhelmed, or disconnected from their purpose to reconnect with their soul’s true path. Through a blend of mystical wisdom and practical insight, Serene helps transform feelings of uncertainty and burnout into clarity, inner peace, and the courage to live boldly and joyfully aligned with their higher calling.

BRAND VALUES

Peace • MASTERY • Simplicity • EMPOWERED Grace • JOY

soft MATURE ELEGANCE: this is With Serene Clarity.

BRAND GUIDELINES